Facebook ads need to be an important aspect of your marketing campaign online. However, you have to do more than you have been doing on the network. You need to follow the right step. These top tricks must be part of your campaign.
1. Use an email list to create your Facebook campaign.
Many do not know that Facebook allows you to create an advertising audience from your email list. You just have to create a text document, with many obtained email addresses on it.
Upload them into the section that says, choose a custom audience.
You see, it is not difficult. You can also upload various phone numbers to target them in your ad.
2. Test different strategies of bidding:
Bid strategies really influence how successful your advertisement will be. There are three categories you can choose from. They include:
- Cost per thousand impression.
- Conversion optimizer.
- Cost per click.
You need to run a test to see the one that performs better. Start with the cost per click. To start this, just go to Ad set level. You can find it under optimization and price. Choose a bid type. When you make use of the conversion optimizer, you will see what your cost per click will be. You can also allow Facebook to pick a value for your sake. But this is not advisable. It can use up your entire daily budget.
3. Schedule your created ads:
Facebook allows you to set when you want your ad to run. You can make it start by hours or in days. You can set a lifetime budget if you don’t know what you think is best to spend daily.
If you want to schedule, just click on the Budget and schedule section. It is under Ad set.
4. Generate interest with Instagram:
You know Facebook owns the platform. It gets lots of attention and more engagement than Facebook. It is one of the trending applications on mobile. You can post your Instagram link to your uploaded photos. You will be amazed by the result you will get when you do this.
Typically, this is just a basic trick for using social media to run your campaign. Here, the main focus is Facebook. There is still a lot to learn if you want to depend on the platform for advertising your business. It’s best you look for intensive guides for that after reading this.
Generally, you can also read this if you just want to concentrate on improving your social media account before running ads.